Terms of Use

Article 1 (Purpose)

The purpose of these Terms is to set forth the rights, obligations, and responsibilities between the Company and users, and other necessary matters, in connection with the use of internet-related services (hereinafter "Services") provided on the website operated by Celltune (hereinafter "the Company").

Article 2 (Definitions)

The following definitions apply to these Terms.

1. "Site" means https://celltune.kr and its related subdomains operated by the Company.
2. "Services" means all services provided through the Site, including all information, content, AI analysis tools, inquiry submission, file downloads, and similar features.
3. "User" means any person who accesses the Site and uses the Services provided by the Company under these Terms.
4. "AI Analysis Services" means the AI-based analysis tools provided by the Company through the Site, including Dog Nutrition AI, Cat Nutrition AI, and Dog Gut Health AI.
5. "Content" means any and all materials provided on the Site, including text, images, videos, audio, data, and design.
6. "Member" means a User who has completed registration on the Site and verified their email address.
7. "Non-member" means a User who uses the Services without registering for an account.

Article 3 (Effect and Amendment of the Terms)

1. These Terms take effect upon being posted on the Site, and become binding upon the user when the user agrees to them.
2. The Company may amend these Terms within the scope that does not violate applicable laws, including the Act on the Regulation of Terms and Conditions, the Act on Consumer Protection in Electronic Commerce, and the Act on Promotion of Information and Communications Network Utilization and Information Protection.
3. If the Company amends these Terms, the effective date and reasons for the amendment will be specified, and notice will be provided through the Site's announcements at least 7 days prior to the effective date (or 30 days prior in cases unfavorable to users).
4. If a user does not agree to the amended Terms, the user may discontinue use of the Services. If the user continues to use the Services after the amended Terms take effect, the user is deemed to have agreed to the amendments.

Article 4 (Provision of Services)

The Company provides the following Services to users.

1. Provision of company and product information
2. Provision of scientific materials such as patents, ingredients, and research
3. AI Analysis Services (Vision AI for Dogs, Vision AI for Cats, Gut Check AI for Dogs, and similar tools)
4. Receipt of customer inquiries and B2B business inquiries
5. Downloads of materials such as the company profile
6. Other services determined by the Company

The following additional services are available to registered Members:

7. Storage and management of AI analysis history
8. Synchronization of analysis history across multiple devices
9. Pet profile registration and management
10. Integrated analysis history via the My Page
11. Community board for pet parents (posting reviews, requests, and suggestions — Members only. Non-members may view posts but cannot create them)

Article 5 (Service Hours)

1. In principle, the Services are provided 24 hours a day, year-round. However, the Services may be temporarily suspended due to system maintenance, communication failures, or force majeure events such as natural disasters.
2. The Company may conduct regular maintenance as necessary for service provision. Regular maintenance times will follow the announcements posted on the Site.
3. The Company may restrict or modify part of the Services to ensure system stability and security.

Article 6 (User Obligations)

Users must not engage in any of the following acts.

1. Identity theft of others or provision of false information
2. Unauthorized modification, reproduction, distribution, or publication of information posted by the Company
3. Infringement of the Company's or third parties' copyrights, intellectual property rights, or other rights
4. Transmission or posting of information that may interfere with the stable operation of the Site
5. Posting on the Site of obscene or violent messages, images, audio, or any other content contrary to public order and morals
6. Hacking, distributing computer viruses, or causing server overload
7. Any acts prohibited by law or these Terms, or contrary to public order and morals
8. Posting any of the following content on the community board for pet parents:
   • Profanity, defamation, insults, or discriminatory expressions
   • Advertisements, promotional content, or spam
   • Unauthorized disclosure of others' personal information
   • Infringement of copyrights or portrait rights
   • Dissemination of false or exaggerated information
   • Obscene or violent content
   • Content that violates laws or is contrary to public order and morals

Article 7 (Registration and Account Management)

1. A User who wishes to register as a Member must provide an email address, password, and year of birth, and agree to these Terms of Service and the Privacy Policy.
2. Registration is only available to individuals aged 14 or older. Children under the age of 14 may not register without the consent of a legal guardian. In the United States, registration is only available to individuals aged 13 or older in accordance with COPPA (Children's Online Privacy Protection Act).
3. Members must explicitly consent to each of the following at the time of registration: agreement to the Terms of Service, agreement to the Privacy Policy, and confirmation of meeting the minimum age requirement.
4. Consent to receive marketing communications is optional and does not affect access to registration or Services.
5. The Company requires email verification at the time of registration, and membership is granted only upon completion of verification.
6. Members must update any changes to their registration information via the My Page. The Company is not responsible for any disadvantages caused by failure to update such information.
7. When registering through an external authentication service such as Google or Facebook (OAuth), the terms and privacy policy of that service also apply.

Article 8 (Account Deletion and Data Processing)

1. Members may request account deletion at any time via the My Page, and the Company will process the request immediately upon identity verification.
2. Upon deletion, all Member data — including personal information, pet profiles, AI analysis history, weight logs, photos, and all associated records — will be permanently and irrecoverably deleted.
3. However, information required to be retained under applicable laws will be stored for the period prescribed by such laws before being destroyed.
4. After account deletion, users may continue to use the Site's general services as a Non-member.

Article 9 (Use and Restrictions of AI Analysis Services)

1. The AI Analysis Services provided by the Company are intended to provide reference information based on a pet's appearance (photos, stool, and similar inputs).
2. AI analysis results do not replace veterinary diagnosis or treatment and may not be used as a basis for medical judgment. If your pet's health is of concern, you must consult a licensed veterinarian.
3. Users must not upload the following types of images to the AI Analysis Services.
   • Photos of third parties (potential privacy infringement)
   • Pornographic, violent, or hateful images
   • Images that infringe on copyrights
   • Images that violate applicable laws
4. The Company does not warrant the accuracy, completeness, or reliability of AI analysis results, and is not responsible for any direct or indirect damages arising from the analysis results.
5. The Company may temporarily suspend AI Analysis Services without prior notice for purposes such as model improvement or system maintenance.
6. The AI Analysis Services are routed through Cloudflare Workers and performed via Google's Gemini AI API. Details regarding the processing of images and entered information are governed by the separate Privacy Policy.

Article 9-2 (Community Board Operation)

1. The Company operates a community board for the exchange of information among pet parents. Usage is structured as follows:
   • Viewing: available to both Members and non-members
   • Posting and deletion: available only to Members (limited to their own posts)
   • Administrative authority: retained by the Company (authority to hide or remove inappropriate content)
2. Copyright in posts created by a Member belongs to the authoring Member. However, the Member is deemed to grant the Company a non-exclusive, royalty-free right to use, reproduce, display, exhibit, and distribute such posts for the purposes of service operation, promotion, and improvement.
3. The Company may, without prior notice, hide or remove any post that falls under any of the following:
   • Contains content prohibited under Article 6, Item 8
   • Violates these Terms or applicable laws
   • Infringes upon the rights of other Members or third parties
   • Is otherwise reasonably deemed inappropriate by the Company
4. The Company is not responsible for the content of posts submitted by Members. Disputes arising from such posts between Members or third parties are, in principle, to be resolved by the parties involved.
5. Members may delete their own posts directly via the in-app [Delete] function. Deleted posts are immediately hidden (soft-deleted) and are not visible to general Members. To prevent abuse and address potential disputes, the Company retains deleted posts separately for 30 days, after which they are permanently deleted by the Company's automated system.
6. Upon account termination, all posts authored by the terminating Member are permanently deleted immediately and are not subject to the 30-day retention period.
7. Members must not collect or use other Members' personal information, pet identification information, or location data on the community board without authorization.

Article 10 (Intellectual Property Rights)

1. All copyrights and other intellectual property rights to all Content on the Site (text, images, videos, design, logos, trademarks, patent information, and similar materials) belong to the Company or the lawful rights holder.
2. Users must not, without the prior consent of the Company or the relevant third party, reproduce, transmit, publish, distribute, broadcast, or otherwise commercially use information obtained through the Site for which the Company or a third party holds intellectual property rights, nor allow third parties to do so.
3. All patent rights held by the Company, including 4 US patents (1 pending) and 14 Korean patents, belong to the Company. Unauthorized reproduction, distribution, or use by users may result in liability under applicable laws.

Article 11 (Disclaimer)

1. The Company is exempt from responsibility for service provision in the event the Services cannot be provided due to force majeure events such as natural disasters, war, power outages, or communication failures.
2. The Company is not responsible for service disruptions caused by the user's own fault.
3. The Company is not responsible for any loss of expected profits arising from the user's use of the Services, nor for any damages caused by materials obtained through the Services.
4. The Company is not responsible for the reliability, accuracy, or content of any information, materials, or facts posted by users.
5. AI analysis results are for reference only, and the Company is not responsible for any medical or health-related damages arising therefrom. If your pet shows any health concerns, please consult a licensed veterinarian.
6. The Company has no obligation to intervene in disputes arising between users or between users and third parties through the Services, and bears no liability for damages resulting therefrom.

Article 12 (Compensation for Damages)

1. If the Company or a user violates these Terms and causes damages to the other party, they are liable to compensate for such damages. However, this does not apply if there is no intent or negligence.
2. If a user causes damages to the Company by violating these Terms or applicable laws, the user must compensate the Company for such damages.

Article 13 (Dispute Resolution and Jurisdiction)

1. In principle, any disputes arising between the Company and users shall be resolved amicably through mutual consultation.
2. Lawsuits regarding disputes that are not resolved through consultation shall be filed with the competent court designated by the Civil Procedure Act of the Republic of Korea, with the court having jurisdiction over the location of the Company's headquarters serving as the court of first instance.
3. The laws of the Republic of Korea shall apply to disputes arising between the Company and users.

Article 14 (Interpretation of the Terms)

1. Matters not specified in these Terms shall be governed by applicable laws — including the Act on Consumer Protection in Electronic Commerce, the Act on the Regulation of Terms and Conditions, the Framework Act on Electronic Documents and Transactions, and the Act on Promotion of Information and Communications Network Utilization and Information Protection — and by general commercial practice.
2. Any disputes regarding the interpretation of these Terms between the Company and users shall be resolved in accordance with applicable laws and general commercial practice.

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